Helping People Buy Smarter

We Study Consumer Opinions—at Scale

Ratings from real customers like you.

Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while highlighting companies striving to provide customer service excellence.

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“We built Better Buyer to give people honest, research-backed insight through structured survey science—not our opinions, not from a lab—and to recognize companies that are truly raising the bar in customer experience.”

Research

We gather large-scale consumer feedback you can trust.

Rankings

Top-performing businesses are recognized for excellence.

Trust

People make confident choices while businesses build credibility.

Research

We gather large-scale consumer feedback you can trust.

Rankings

Top-performing businesses are recognized for excellence.

Trust

People make confident choices while businesses build credibility.

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1 Million Opinions—we discuss our latest voice-of-the-customer research. Best in the Business—we shine our spotlight on outstanding companies consistently delivering excellent service.

Discover reputable local businesses.

Better Buyer helps people discover excellent local businesses across a growing range of industries—making it easier for consumers to find trusted options while businesses gain visibility for delivering exceptional experiences.

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If you’re active on Facebook, Instagram, or YouTube, our insights are already there. We regularly share content—from customer satisfaction research to unbiased reviews and videos—on the platforms you use most. Follow us to stay informed and shop smarter every day.

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Read our recent survey research.

Explore highlights from our latest voice-of-the-customer research to see how businesses are performing where it matters most. Learn which factors influence buyer decisions—and which companies are standing out for their service, satisfaction, and overall customer experience across a variety of industries.

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Featured Show:

Better Buyer

We reach a massive audience on sites like Bloomberg, Business Insider, CBS News, MSN, NBC, Weather Channel, USA Today and many more via the Taboola network. We report on our latest voice-of-the-customer research and how it impacts people.

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Research that drives profitable performance.

Our research gives companies a competitive edge by uncovering what drives real customer decisions. These insights help businesses refine strategy, close gaps, and lead in conversion, loyalty, and long-term customer advocacy.

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Conversion, loyalty, and advocacy.

Every day we strive to be...

Your guide to better buying.

Your guide to smarter buying.

We share insights from real customers to help you make more confident decisions.

A trusted leader in business reviews.

Trusted research for better choices.

We help you compare companies based on the experiences of real people like you.

Helping companies thrive.

Insight that helps brands improve.

We uncover what customers value most—helping businesses focus and improve.

Better Buyer - We report on what's happening in the marketplace and how it impacts people.

Trending Video:

In-ground Pools

We sat down with Tom Williams from Bracing Systems—one of the largest masonry supply companies in the United States—to answer your frequently asked questions about costs, installing, and owning an in-ground swimming pool.

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Read our latest customer satisfaction research.

New Research

We often publish new survey findings across key industries. Each study offers clear insight into what customers value most in companies.

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Better Buyer Latest Articles

Latest Articles

Written to inform and educate consumers, Better Buyer articles outline the factors you should consider when choosing a service provider.

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Popular Videos

We discuss our latest voice-of-the-customer research. We also shine our spotlight on outstanding companies.

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Contact Us

Smart buyers ask great questions.

  • What is Better Buyer's mission?

    Our mission is to help people make smarter buying decisions while recognizing companies that truly deliver. We use structured customer satisfaction research—not our opinions, not from a lab—to highlight businesses that provide exceptional service. By shining a light on what matters most to customers, we empower both buyers and brands to make more informed decisions.

  • How is your research done?

    We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a margin of error between ±3% and ±5% at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

  • How do I update business info?

    If you need to update company information on a page in our directory, click the green "Verify Company Listing" button on your company profile page. Follow the prompts to update, add, or remove your business data. If you would like to request inclusion in our directory (not currently listed in the directory), contact us using the adjacent form. We will promptly review your submission.

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