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Our mission is to help people make smarter buying decisions while recognizing companies that truly deliver. We use structured customer satisfaction research—not our opinions, not from a lab—to highlight businesses that provide exceptional service. By shining a light on what matters most to customers, we empower both buyers and brands to make more informed decisions.

We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a margin of error between ±3% and ±5% at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

If you need to update company information on a page in our directory, click the green "Verify Company Listing" button on your company profile page. Follow the prompts to update, add, or remove your business data. If you would like to request inclusion in our directory (not currently listed in the directory), contact us using the adjacent form. We will promptly review your submission.