Our Mission

Helping buyers make better decisions.

Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while highlighting companies striving to provide service excellence.

Business Directory

Every day we strive to be...

Your guide to smarter buying.

We share insights from real customers to help you make more confident decisions.

Trusted research for better choices.

We help you compare companies based on the experiences of real people like you.

Insight that helps brands improve.

We uncover what customers value most—helping businesses focus and improve.

In the beginning.

What started as a belief in fairness became a mission. After two decades leading digital strategy for some of the world’s most iconic brands, our founder launched Better Buyer to give all businesses—large or small—the chance to be recognized for what matters most: how they treat their customers. Today, that same mission drives our research, helping raise the bar for customer experience across every industry.

Built on Purpose. Driven by People.

From research design to daily execution, everything we do is guided by a commitment to trust, clarity, and impact. Our team brings together curious thinkers, experienced marketers, and consumer advocates who care deeply about helping buyers and businesses grow together.

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Better Buyer performs customer satisfaction research.

Our Leadership Team

Matt

Scroggs

Founder & Head of Research

Matt

McGinnis

COO

Jessica

Goodrum

Director of Creative Services

Harley Helmer

Director of Search Marketing

Our Specialists

Our specialists are passionate about what they do—and who they do it for. With deep expertise in research, marketing, and customer experience, they bring care, precision, and purpose to every insight—helping businesses grow and consumers make confident decisions.

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Josiah

Flex

Senior Search Manager

Madison Albury

Content Manager

Andrew

Novak

Senior Search Marketing Strategist

Taylor

Keeran

Senior Search Marketing Strategist

Sarah Watson

Search Marketing Associate

George Stojsavljevic

PPC Specialist

Linnea

Solak

Web/Graphic Designer

Sam

Serrato

Web/Graphic Designer

Krystyanna

Joseph

Web/Graphic Designer

Harrison

Linden

Graphic Designer

Stephanie McCauley

Social Media Specialist

Zac

Zabran

Video Production

Brandon

Keeran

Video Production

Rachel Rucker

Show Producer

Haley Stein

Web/Graphic Designer

Alexis Camp

Web/Graphic Designer

Rachel Martin

Project Manager

Dan Hayward

Search Marketing Associate

Jamie Scroggs

Show Producer

Heather McGinnis

Show Producer

Tom

Eggert

Search Marketing Associate

Want to join the team?

We would love to connect with you and discuss your career opportunities.

Apply Today

Beyond the office

We believe strong teams are built on real relationships. Whether it’s a department outing or a full team event, you’ll often find us at a ballgame, a local happy hour, or even solving a mystery together. We make time to connect beyond the work—because collaboration starts with camaraderie.

Marketing Partner

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VIDEO: SEO Client Testimonials
Stories of transformational company growth.

Contact Us

Smart buyers ask great questions.

  • What is Better Buyer's mission?

    Our mission is to help people make smarter buying decisions while recognizing companies that truly deliver. We use structured customer satisfaction research—not our opinions, not from a lab—to highlight businesses that provide exceptional service. By shining a light on what matters most to customers, we empower both buyers and brands to make more informed decisions.

  • How is your research done?

    We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a margin of error between ±3% and ±5% at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

  • How do I update business info?

    If you need to update company information on a page in our directory, click the green "Verify Company Listing" button on your company profile page. Follow the prompts to update, add, or remove your business data. If you would like to request inclusion in our directory (not currently listed in the directory), contact us using the adjacent form. We will promptly review your submission.

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